As we all know, it is getting harder and harder to ‘be seen’ on Facebook since this powerhouse platform has shifted toward a pay-to-play version within the past couple of years. Facebook advertisements and paid alternatives remain an efficient means to target your perfect customer and expand the reach of your important Facebook updates, although many consumers are significantly less than thrilled at the thought of having to pay for this alternative. <–more!–>
On a more positive note, Facebook is constantly striving to deliver the best for its users and has lately made some changes that really give businesses the edge when it comes to reaching targeted consumers. Are you up on the latest Facebook Ad improvements? If you are not, you might be missing out on expanding your audience. Here’s what’s happening with a few of the most popular social media platforms.
With that in mind, Facebook created the right column ads bigger and bolder. This adds additional value to your marketing campaign because it provides a better impression. Now you have more space to showcase the whole story for customers. Fewer ads on the page mean more attention to those that look. Take advantage of the area and create an attention-getting ad that will cause a greater click-through pace. Upload your creative ad on News Feed and also the ideal column to make sure you achieve your intended audience.
More Frequent Exposure – Understand how your mother usually had to tell you something twice before you heard her? Since early August advertisers have been able to use one advertisement twice in precisely the same day. This is a change from the previous daily limit. You could even insert advertisements twice a day from a page an individual isn’t connected to; yet again, an increase over the once-daily limit. If an individual has been joined to a webpage, the advertisements from that page may nevertheless be inserted into News Feed on as many as four occasions. That has not changed.
It will not increase the number of advertisements to get the consumer; only the frequency the same ad is viewed. These are only a few of the changes which were implemented recently.
Managing Advertisements on the Go: As of July 2014, advertisers have a brand new means to handle their Facebook advertisements on the move with Advertising Manager on cellular devices. Using the Facebook (iOS, Android, and mobile site) programs, entrepreneurs can now:
- Pause or restart campaigns
- Edit budgets and programs
- View Details
- Respond to alerts
Promoted Posts: If the notion of creating and implementing a Facebook Ad still makes you cringe, there is always the super-simple Promoted Post option to fall back on. Promoted Posts are person page articles that get extra paid hit in the News Feed among fans and friends of fans as a result of using the webpage’s Promote button. It is easy to use, has great analytics, and allows the user to quickly select and funding utilizing a sliding scale.
Facebook marketing is your go-to approach for bringing new clients to your studio. Unfortunately, making it function can mean a big investment using an agency or the frustration of trying to do it on your own. Looking for a fitness studio facebook ad course? Visit Pixality and look for Connie for more information.