Thinking Big: The Benefits of Large Format Retail Design for Both Businesses and Customers

In today’s competitive business environment, making a solid and lasting impression on potential customers is more important than ever. One of the most effective ways to do this is through large-format retail design, which can be grand format banners, 3D site surveys, and fleet vehicle graphics

Perks of Large Format Retail Design

In this article, we’ll explore the benefits of these forms of advertising for both businesses and customers and how each can help make a memorable visual impact.

The Big Picture: Large Format Retail Design

When it comes to making a statement and grabbing attention, there’s nothing quite like grand format banners. These massive, eye-catching displays can be used to promote your brand, your latest products, or even a significant sale or event, all while significantly impacting potential customers. Some of the benefits of using grand format banners include the following:

  • Greater visibility and reach. With a larger display, your message and branding will be visible further away, enabling you to target a wider audience.
  • More creative possibilities. A larger canvas means more space, allowing for bolder, more innovative designs that grab attention and make a statement.
  • Durability. Banners made from high-quality materials can withstand the elements, ensuring your message remains intact for an extended period.

A New Dimension: 3D Site Surveys

One of the latest trends in retail design is the use of Matterport survey to create interactive, 3D site surveys of your store or space. By providing an immersive virtual experience, these 3D site surveys offer numerous benefits for both businesses and customers, such as:

  • Enhanced customer engagement. By allowing users to virtually “walk through” your space, you can create a more engaging, memorable experience.
  • Better pre-visit planning. For customers contemplating a visit to your physical location, a 3D site survey can provide valuable information and context, helping them decide whether it’s worth their time.
  • Streamlined design process. With detailed measurements, images, and data on your space, you can work more efficiently with designers and other stakeholders to improve or modify your retail environment.

On the Move: Fleet Vehicle Graphics

Fleet vehicle graphics are an effective way to spread your brand and message far and wide, especially for businesses with a fleet of vehicles. By transforming your vehicles into mobile billboards, you can achieve significant exposure and reach while going about your daily business operations. Some notable benefits of fleet vehicle graphics include the following:

  • Cost-effective advertising. Compared to traditional, static advertising placements, fleet vehicle graphics can maximize exposure at a lower cost per impression.
  • Customizable designs. Your fleet vehicles can be tailor-fit to your brand, creatively displaying your key messages and visuals in a way that’s sure to turn heads.
  • Increased brand recognition. Consistent, well-executed fleet vehicle graphics can enhance brand awareness and recall, making it more likely for potential customers to think of you when purchasing.


Large format retail design—including grand format banners, Matterport surveys, and fleet vehicle graphics—offers various benefits for businesses and customers. By making a bold visual impact, these methods can help businesses stand out, engage potential customers, and succeed in today’s competitive market. 

For customers, immersive and eye-catching advertising can make all the difference when selecting the best product, service, or brand for their needs. By thinking big, businesses can create lasting impressions that benefit all parties involved.